What it is: you open by admitting you canceled or quit something, which disarms the "this is an ad" guard and opens a loop.

People hate wasting money more than they enjoy saving it.

So when he opens by saying he canceled something, it lands like a confession, not a pitch.

And the fact that it's $20 a month makes it read like a real receipt, not some round marketing number.

Then he slips in another, which quietly tells you he does this all the time... so you're nodding along before you even notice.

By the time he says he could do it all for free, you're stuck on one question:

HOW?

Steal it:

→ test it today: open your next video by canceling a tool your audience quietly overpays for.

By the way… this guy is cooking.

I’ve shown at least 3 of his videos in my last emails, and he’s consistently pulling millions of views with AI-generated videos.

What it is: a numbered list built on the category everyone underrates.

"Boring" and "millionaire" don't belong in the same sentence.

Putting them side by side forces that “wait... how?” reaction.

And now you have to keep watching.

Saying there are three of them promises a FAST payoff, so it never feels like a big time commitment.

Then how much per year pins him to real numbers, which is exactly why you stick around for all three.

And calling them boring quietly flatters you... like you're sharp enough to see past the flashy stuff everyone else chases.

Steal it:

→ test it today: rank the 3 most underrated plays in your niche with real numbers.

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What it is: an "I refuse to..." line the viewer instantly adopts as their own stance.

"I refuse to be [X]" is a stance the viewer borrows on the spot.

The second she says it, they're refusing right along with her.

And she stacks two pains into one breath (broke AND crusty skin), so twice as many people see themselves in it.

Then telling you it's all under $20 kills the money objection before it even has a chance to form.

Steal it:

→ test it today: name the two things your customer refuses to accept + your cheap fix.

What it is: a real, counterintuitive news stat that violates what everyone assumes, then "why?"

It breaks the one thing everyone believes that AI cuts costs.

And it comes from an authority you can't just wave off, because it's Microsoft.

Then he asks why?, which forces you to stay for the answer... and that answer flips the belief on its HEAD.

Steal it:

→ test it today: find one real, surprising development in your space and open on the "why?" (use a real one, never a made-up stat).

What it is: a throwaway "not to be dramatic but..." that promises drama by pretending there is none.

Pre-apologizing for being dramatic makes you lean in.

Because if she's downplaying it this hard, it must secretly be BIG.

Then she casually drops the flex... she's applying it with the founder.

And writing it all in lowercase makes it read like a friend telling you something, not a brand selling you.

Steal it:

→ test it today: frame your biggest result as a throwaway "not to be dramatic but…"

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