Every issue of the signal

Every TikTok trend, hook and breakdown we've ever sent, newest first. Miss one? It's all here.

33 issues

29 Oct 2026 · Issue

Current TikTok Trends: How to Tell If You're Early or Late

Current TikTok trends die fast. See a Halloween trend that's still early, one that died in a week, and the Claude prompt that checks every Monday.

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27 Oct 2026 · Issue

AI Commercial Made With Claude: Why the Concept Sells It

An AI commercial made with Claude hit X this week. Here's why the concept sells a Claude video, plus a prompt to turn a viral video into your own ad.

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24 Oct 2026 · meta ads

Meta Ads Library Winners, Scored: What's New in Virlo

See which Meta Ads Library ads are winning, scored by run time, plus a new home screen, content trends picked for you and a creator and video radar.

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22 Oct 2026 · Issue

Viral Hook Ideas for TikTok: 5 Phrases Creators Keep Reusing

Hook ideas from viral TikTok videos: "let me show you", "did you know", "if you run", "for the first time" and "this is how you", with a fill-in for each.

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20 Oct 2026 · Issue

New TikTok Trends (October 2026): 3 Formats to Film at Work

New TikTok trends for October 2026: "teaching my boss," the Pretty Little Liars TikTok "-A" text and "Client: I want," each with a shot list.

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17 Oct 2026 · Issue

Alex Hormozi's Instagram Content Strategy, Reverse-Engineered

Alex Hormozi's Instagram content strategy, reverse-engineered: which of his videos win, how he opens them, where he films, and a prompt to copy it.

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15 Oct 2026 · Issue

Head of Content: What the Job Is in 2026 (+ a Claude Prompt)

Head of Content is the job every AI startup wants. What the role is in 2026, its 4 skills, and a Claude prompt that tracks TikTok trends for you.

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11 Oct 2026 · Issue

An AI Marketing Assistant That Remembers Your Niche

Vee now remembers your market, language and schedule, finds the hooks and scripts it wrote you in past chats, and pulls any creator's posts into a list.

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09 Oct 2026 · Issue

TikTok Trends This Week: Trndsttr Snap + Beat-Drop Reveal

TikTok trends this week: the Trndsttr Sean O'Pry snap and the beat-drop reveal, with the steal-it shot list for each format.

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08 Oct 2026 · Issue

Viral TikTok Videos for Content Ideas (Outlier Swipe)

Find viral TikTok videos for content ideas without doomscrolling: Outliers shows only the videos that broke out, and Outlier Swipe turns it into a game.

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07 Oct 2026 · Issue

How to Use Claude for Marketing: 9 Prompts That Find Hooks

How to use Claude for marketing: connect it to 15M+ viral videos, then run 9 prompts to find the outlier videos and hooks in your niche.

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25 Sep 2026 · Breakdown

Jev for Social Media Marketing: How to Use Jev to Go Viral on TikTok

How to use Typesafe's Jev for marketing: Jev use cases for finding viral TikTok and Instagram videos in your niche, plus the method behind 800 leads in 24 hours.

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15 Sep 2026 · Trend Alert

This Social Media Hook Is Working Across 10 Completely Different Niches

A real social media hook just hit 1.1 million views on a 668-follower account talking about Kroger - and the exact same sentence is working for fitness apps, grocery apps, study apps, and trading apps. Inside: the best TikTok hooks pattern we found by searching 600,000 real hooks, plus the fill-in-the-blank template.

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09 Sep 2026 · Trend Alert

4 TikTok Formats Multiple Creators Are Going Viral With in September 2026

Four replicable formats surfaced this week, each one showing up on 2-4 different creators independently: the post-posting ritual, the AI tool tier-list script, the vibe-coded personal app, and an AI baby-video money hack copied word for word between two accounts. The format and the steal-it for each, if you want to grow on TikTok fast without guessing what to post.

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06 Sep 2026 · Trend Alert

What Social Media Is Saying About Grok Bot (4 Viral Formats to Steal)

xAI launched Grok Bot on August 11 as "AI teammates that sign into your tools and come back with finished work." Inside: the storytelling-demo hybrid, the "AI employee" framing, two competing comparison formats, and the free-alternative-plus-open-source play, all pulled from real launch-week content.

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01 Sep 2026 · Breakdown

How Cal AI Grew to $30M and Got Acquired by MyFitnessPal with UGC (Full Breakdown)

Two teenage founders built Cal AI to 15M downloads and $30M in revenue with zero ad spend, using an affiliate UGC system instead of one big influencer bet. Here's exactly how it worked.

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28 Aug 2026 · Case study

11M Views in 30 Days: How to Replicate This Viral Strategy for your Digital Agency Clients

How Matt Berman, founder of Emerald Digital generated 11M views for a client in their first month. Inside: the exact strategy he used, how to replicate it, and why this viral format works across every niche.

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24 Jul 2026 · Breakdown

How I'd Take Clavicular's New App to 100M Views in 30 Days

Clavicular did 2.2 billion views last month with an army of 1,600 clippers. Now he's launched his first app. Here's the exact 30-day plan I'd run to take it to 100M views, broken into 4 plays with the real viral formats behind each.

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18 Jul 2026 · Trend Alert

The Claude Content Wave: 4 Viral TikTok Plays to Steal This Week

Claude is the most-mentioned tool in short-form right now, and creators are turning it into millions of views. Inside: 4 exact plays (a $50k system giveaway, a withheld AI-tool listicle, a curiosity-gap comment funnel, and a know-like-trust breakdown) and how to run each for your own business.

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14 Jul 2026 · Trend Alert

5 Winning UGC Formats to Steal This Week (With the Exact Play)

Five regular creators went viral this week on five repeatable UGC formats, from a 2K-follower carpet-powder demo that did 3.8M to a "lead with the pain" skincare vent. Inside: what specifically makes each work, and the exact way to steal it for your own product.

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09 Jul 2026 · Trend Alert

6 Viral TikTok Hooks to Steal This Week

Six creators went viral this week on six repeatable opening lines, from "$75 in 15 minutes" to a talking AI bunny. Inside: the verbatim hooks, why each one stops the scroll, and a fill-in-the-blank template to swap your topic into.

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06 Jul 2026 · Trend Alert

Cantina: Sean Parker's AI Video App Blowing Up TikTok (6 Formats to Steal)

Cantina, the free AI character app from Napster co-founder Sean Parker, is behind the weird AI videos on your feed. Inside: the 6 formats creators are going viral with, from AI soap-operas to real teach-the-tool tutorials, plus how to steal each for your brand.

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03 Jul 2026 · Trend Alert

9 Tiny Accounts That Went Viral This Week (and the Formats to Steal)

A 274-follower account did 279K views with a Lovable demo. A 790-follower account did 5.8M with a vibe-coded birthday app. Inside: one viral TikTok format per industry, from a Rhode UGC testimonial to a "what I eat in a day" with dad, plus exactly how to steal each for your niche.

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01 Jul 2026 · Trend Alert

5 Viral TikTok Hooks Worth Stealing This Week (With Templates)

Five first lines that did millions of views this week, each with its hook family + a fill-in-the-blank template: "I canceled another subscription…", "3 boring businesses that'll make you a millionaire", "I refuse to be broke and…", "Microsoft told 100k engineers to stop using AI. Why?", and "not to be dramatic but…". Swipe each for your niche.

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29 Jun 2026 · Trend Alert

6 Winning TikTok Formats Tiny Accounts Used This Week (Steal Them)

Six replicable formats did millions of views this week from accounts under 25K followers: plug-it-into-Claude, "if I lost everything," the contrarian "here's why," the industry exposé, the blunt hot take, and the income breakdown. The format and the steal-it for each.

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27 Jun 2026 · Trend Alert

Lovable's TikTok Playbook: The One Format Tiny Accounts Use to Hit 1M Views

A 440-follower account did 1M views building websites with AI. Inside: the one evergreen on-screen format Lovable rinses across creators, the Gary Vee "let's test it" stitch hook, the pour-and-provoke hook, and exactly how to steal each for your product.

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25 Jun 2026 · Trend Alert

9 Viral TikTok Formats Tiny Accounts Used to Blow Up (Steal Them)

A 229-follower account did 71K views (311x). Inside: the looksmaxing "TRUE peak" format, the "POV: TikTok said this" meme, raw ASMR prep, the stitch hook, and 5 more viral social media formats, plus exactly how to steal each for your niche.

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23 Jun 2026 · Trend Alert

5 Viral TikTok Hooks Worth Stealing Right Now

The 5 hooks going viral on TikTok this week, from Claude money prompts to scroll-stopping ad hooks. One hit 344K off 453 followers.

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21 Jun 2026 · Trend Alert

6 Viral TikTok Formats Blowing Up Right Now

The 6 video formats going viral on TikTok this week, from green screen to AI avatars. One pulled 4.7M views off 15K followers, plus the script to copy each.

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01 Jun 2026 · Issue

what the top 1% are doing on TikTok right now

tens to hundreds of millions of views/mo, on slideshows

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25 May 2026 · Issue

How to never spend another Sunday on content research

All you need to do is give Claude a social media brain, and here's how.

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21 May 2026 · Issue

the 5 levels of agent-driven marketing

and exactly why you're still BROKE while using Claude Code

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19 May 2026 · Issue

this AI workflow makes Deniz over $18k/mo

the AI workflow making Deniz $18k+/mo, broken down. Claude watches the TikToks, you get the hook + beat sheet + pacing back in 20 seconds. free MCP setup.

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