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Hey {{first_name}},
For the longest time, I thought the people going viral were just... better than me. More creative. Luckier. Built different.
They're not.
Going viral isn't about talent. And it isn't luck.
(If you still believe it is... this email won't help you. And that's okay.)
You know the feeling.
You spend an hour on a video, you post it, and you watch it die at 200 views... while someone with 1,500 followers does 4 million.
It feels random.
It isn't.
They're not more creative than you. They just copied a format that was already working, and they got to it FIRST.
So I went through every format that went viral this week and pulled the 6 worth stealing. Under each one: what it is, why it blows up, and the exact script to make your own today.
2 of them weren't even made by a person. (Yeah... AI. 80-100K views, and even though they could tell, they still found it valuable.) I'll give you the tool for those.
Let's get into it.
viral formats of the week
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1) the “green-screen“ format
What it is: You talk to camera while a full-screen image or recording sits behind you (a screenshot, a stat, your product).
Nothing else to it.
Why it goes viral: The thing behind you does the proving, so it reads as showing, not selling. And one screenshot turns into a week of videos.
How to make one:
1. Screen: a screenshot, a stat, or your product then 2. You, over it: open with "[the bold thing nobody in your niche is saying]" then 3. Break it into 3 fast points.
One take, no editing.
2) the “three levels“ format
What it is: You rank one thing across 3 tiers (tier 1, tier 2, tier 3) and let people fight in the comments about which one they are.
Her hook, stacked down the screen: "This is a $1k a month channel. This is $10k. This is $30k. This is $100k a month."
Why it goes viral: The tiers make people place themselves, like a tier list nobody can scroll past without checking where their favorite landed. The comments fill with people arguing about where they sit, and the argument is the reach.
How to make one: Level 1: [what most people in your niche already do] then Level 2: [the obvious upgrade] then Level 3: [the version that quietly prints].
Then 3 rules:
Pick a category people will argue about
Put the common thing at level 1 so most people feel seen
And keep one thread running through all three.
3) the “AI-green screen“ format
What it is: The green screen above, but you're not in it. The person talking is an AI avatar.
No camera, no face, no studio.
Why it goes viral: It looks like a real creator and nobody can tell. An AI avatar pulled 101K views walking through a tool, with zero filming.
How to make one: 1. Generate the avatar and voice with an AI video tool like Seedance or Veo then 2. Drop a screen recording of your product behind it then 3. Write the script like the green screen up top.
No camera, no face, no $11-a-video subscription.
One generated video costs no more than $0.15, and it only takes a few minutes.
4) the “screen-recording robot“ format
What it is: A plain screen recording, no face, with a text-to-speech voiceover on top (the slightly-robotic one, on purpose).
Why it goes viral: The robot voice is the engagement engine. People comment to mock it or correct it, and every comment pushes the video to more people. 15.5K followers, 4.7M views.
How to make one: 1. First 2 seconds: "[the promise, like 'how to X easily']" then 2. Screen-record the steps, the app, or the result then 3. Narrate it flat with a text-to-speech voice.
Let the robot voice farm your comments.
5) the “AI split screen“ format
What it is: An AI avatar on one side, a product demo on the other. Two things in one frame, none of it filmed.
Her hook: "Traditional ads are dead."
Why it goes viral: You get a talking presenter and a demo at the same time, and you never hire a creator or turn on a camera.
How to make one: 1. AI avatar (one side): "[the bold claim, like 'X is dead']" then 2. Screen-record (other side): your product doing the thing then 3. Avatar closes: "[the one-line reason it wins]".
6) the “lemme PYO“ format
What it is: You film a real life moment (getting your hair done, in the car) and drop a tip casually, instead of sitting down to "make a video."
She's getting her hair done and just goes "lemme put you on" before sharing the tip.
Why it goes viral: It doesn't feel like an ad, it feels like a friend letting you in. The realness is the hook, and the value rides along for free.
How to make one: 1. Setting: a real moment (hair, coffee, the drive home) then 2. Opener: "lemme put you on [to the thing]" then 3. Drop the tip like you're telling one friend.
One more thing… because it matters.
Two of those six were made entirely by AI. 80-100K views. Nobody had a clue.
With Seedance and a couple of automations, you can spin these up in minutes... the same ones going viral right now.
But here's the part worth keeping.
Copying one of these gets you one good video.
The real win is bigger.
You never have to guess again.
When you can see which format is going viral in your niche before anyone else does, you stop hoping... and you start picking.
The right format gets the views. The views get you the growth. The growth gets you the room to stop sweating every single post.
So look at your last 10 posts. How many started from a format you knew was working? And how many were a guess?
That gap is why your views are stuck.
You can keep posting into the void, watching your views tank, hoping the next one hits.
Or you can see what's already going viral in your niche, copy the script, and post it before everyone else catches on.
That second move is what wins. And it's what Virlo does for you, every single day. It's free to start.
→ If you want to see what's already going viral in your niche: virlo.ai
Your creative brief is due Friday. Viktor wrote it Tuesday.
Tell him the campaign. Viktor pulls last quarter's performance from Meta and TikTok, scrapes competitor ads, drafts the brief, posts it for review. You edit, he ships the creative requests to your designer. Inside Slack.
btw i drop sauce like this every day on X and LinkedIn.
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