The TikTok newsletter for trends, hooks & formats
Your screen time called… it wants a break. Every issue pulls the formats, hooks and breakdowns going viral off a library of 15M+ videos, so you never have to doomscroll for them again.
the signal lands every weekday with the TikTok trends, hooks and formats going viral on TikTok, Reels and Shorts, pulled from 15M+ videos.
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25 Sep · Breakdown
Jev is INSANE for Marketing
Read the issue →15 Sep · Trend Alert
The Snapchat caption hook that's pulling millions of views on TikTok
Read the issue →09 Sep · Trend Alert
This consumer app just hit 121 MILLION views on one TikTok video
Read the issue →06 Sep · Trend Alert
Grok Bot is going VIRAL right now, here's the top content ideas you can steal and make videos on.
Read the issue →01 Sep · Breakdown
Two teenagers built a $30 MILLION app with $0 ad spend... then sold it to the company that owned their entire category.
Read the issue →28 Aug · Case study
11M views for ONE client, in his first month
Read the issue →24 Jul · Breakdown
Clavicular just launched his first app - here's exactly how I'd market it to 100M views in 30 days
Read the issue →18 Jul · Trend Alert
Claude + Manychat for leads/sales is BROKEN, and here's why need to be using them.
Read the issue →14 Jul · Trend Alert
If your brand runs UGC, you do NOT want to miss the formats I found today.
Read the issue →09 Jul · Trend Alert
I found a hook SO good, the TikTok pulled over 9M views from it (plus, 5 other bangers...)
Read the issue →06 Jul · Trend Alert
The AI tool behind "Fruit Love Island" is quietly leaking the viral playbook for all B2C founders.
Read the issue →03 Jul · Trend Alert
the fastest way to pop off in your niche this week? a format some nobody already proved.
Read the issue →01 Jul · Trend Alert
Microsoft told 100,000 of its own engineers to stop using AI... and the reason will surprise you.
Read the issue →29 Jun · Trend Alert
Posting at 6am sounds insane... until you hear why it's making people go viral.
Read the issue →27 Jun · Trend Alert
Lovable's marketing team is running the simplest formats on TikTok, and those formats are pulling MILLIONS of views a day.
Read the issue →25 Jun · Trend Alert
I found 9 videos in your industry pulling MILLIONS of views - steal these ideas for yourself.
Read the issue →23 Jun · Trend Alert
What happens when you ask Claude to make you as much money as possible?
Read the issue →21 Jun · Trend Alert
These 6 formats going MEGA viral on TikTok, and if I were you I'd definitely want to steal them.
Read the issue →01 Jun · Issue
if you post content on TikTok, read this
Read the issue →25 May · Issue
How to never spend another Sunday on content research
Read the issue →21 May · Issue
The 5 levels of agent-driven marketing in 2026
Read the issue →19 May · Issue
this AI workflow makes Deniz over $18k/mo
Read the issue →
Straight from the latest issue
The play, the proof and the template to run it in your niche… fresh off Virlo's data.
Last updated
· Issue
Current TikTok Trends: How to Tell If You're Early or Late
Current TikTok trends die fast. See a Halloween trend that's still early, one that died in a week, and the Claude prompt that checks every Monday.
What lands in your inbox
Viral TikTok trends, hooks and content ideas pulled from Virlo's data, with the exact play behind every one.
01
Trend Alerts
The viral TikTok trends, hooks and video formats blowing up this week, each with the real account, its views and a fill-in-the-blank template to steal.
For example6 Viral TikTok Hooks to Steal This Week02
Breakdowns
How apps and brands actually grow on TikTok and Instagram Reels, from UGC to organic content strategy, broken down step by step.
For exampleHow Cal AI Grew to $30M and Got Acquired by MyFitnessPal with UGC (Full Breakdown)03
Case studies
How real agencies and creators hit millions of views, and the exact TikTok marketing strategy to replicate it for your own clients.
For example11M Views in 30 Days: How to Replicate This Viral Strategy for your Digital Agency Clientsbtw i drop sauce like this every day on X and LinkedIn
The newsletter gets the deep breakdowns. X and LinkedIn get the plays the SAME day I find them… my last article pulled 492.6K views, 800 new leads, and doubled our daily revenue. (Not bad for one post.)
jaife@dsqjaffa · Sep 21
Article
Jev is INSANE for Marketing
You can't escape it. Literally EVERYWHERE you look on your feed is filled with something about "jEv is iNsAnE"…
800
new leads
2x
daily revenue
$2,831.40
in one day
What one article did
Catch up on recent issues
Every issue stays up, so you can go back and steal the plays you missed.
Questions readers actually ask
the signal is Virlo's free TikTok newsletter on what's going viral on TikTok, Instagram Reels and YouTube Shorts. Every issue pulls the trends, hooks and formats off a library of 15M+ videos, with the real account and views behind each one.
@cambr0wn
03 Apr 2026
@rajandroh
14 Aug 2026
@b.palmer_
20 May 2026
@ampdfitnessnj
28 Aug 2026
@dianeruggiero
22 Jun 2026
@kateeeeee894
13 Aug 2026
@simply.crystalchanel
23 Aug 2026
@kearmeout2
04 Sep 2026
@cambr0wn
03 Apr 2026
@rajandroh
14 Aug 2026
@b.palmer_
20 May 2026
@ampdfitnessnj
28 Aug 2026
@dianeruggiero
22 Jun 2026
@kateeeeee894
13 Aug 2026
@simply.crystalchanel
23 Aug 2026
@kearmeout2
04 Sep 2026
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