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Hey {{first_name}},
There's a hook blowing up in UGC right now, and I want to show you exactly how I found it 👇.
"I've been shopping at Kroger for 7 years & I'M JUST NOW FINDING THIS?!!!"
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I took this exact “snapchat caption”-styled hook, ran it through Virlo’s library of 600,000+ viral hooks, and asked Claude to find me 10 more just like this.
Here’s exactly what it found:
niche: grocery apps
top performing videos using this hook:
"I've been shopping on Amazon for 5 YEARS and am just NOW finding this"
"been shopping at Aldi for 7 years and JUST NOW finding this"
"I've literally been grocery shopping at HEB for 6 years and just now finding this"
niche: fitness apps
top performing videos using this hook:
"5 years at the gym and just now finding out about this"
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"4+ years in gym and just NOW finding this?!
niche: health & wellness apps
top performing videos using this hook:
"I've had my period for 12 years and I'm just now finding this out"
niche: study apps
top performing videos using this hook:
"4 years in school and she's JUST now finding this out"
"4 years in college and I'm just now finding out about this"
niche: side-hustle apps
top performing videos using this hook:
"3 years of trading and you just finding out about this"
"How am I just NOW finding out about this after 6 months of posting?"
Steal it:
1. name a real number of years (or months) you've been doing the thing 2. name the specific place/activity/habit - not a category, the actual thing 3. hit the reveal: "and I'm just NOW finding this" 4. show the thing you found, right away, no pause
Think about the thing you've done longest in your own work. Is there anything you learned this month that would make you say the same sentence?
If there is, you've basically already got your next post.
If you want to see which content hooks are rising like this in you or your client’s exact niche, business, or industry?
Virlo surfaces it before you have to go looking → virlo.ai
btw i drop sauce like this every day on X and LinkedIn.
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