This website uses cookies
Read our Privacy policy and Terms of use for more information.
Co-founder of Virlo, the social listening platform for TikTok, Reels and Shorts. I write the signal: the TikTok trends, hooks and formats going viral, pulled from 15M+ videos.
Oct 29, 2026
•
3 min read
And it's still early enough for you to copy it this weekend 🎃
Oct 27, 2026
2 min read
And here's why the Apple ad it just made took off anyway 👀
Meta Ads
+1
Oct 24, 2026
Now it does the checking for you, including which Meta ads are WINNING 👀
Oct 22, 2026
5 min read
"Let me show you" keeps opening viral videos... steal it and 4 more hooks.
Oct 20, 2026
4 min read
Pretty Little Liars is taking over TikTok... steal the viral template for your niche.
Oct 17, 2026
Plus the prompt to run it on any creator in your niche.
Oct 15, 2026
And here's how Claude covers the hardest box on their checklist
Oct 11, 2026
Now it can dig up ANY content asset on your entire account.
Oct 9, 2026
Four guys slept through ChatGPT, Grok and Gemini... then Claude woke them up.
Oct 8, 2026
Swipe right on the viral videos you'd actually make.
Oct 7, 2026
And here's how to make it stop (one prompt)
Sep 25, 2026
I used it to go viral on X in less than 24 hours
Sep 15, 2026
Sep 9, 2026
This consumer app just hit 121 MILLION views on one TikTok video
Sep 6, 2026
Grok Bot is going VIRAL right now, here's the top content ideas you can steal and make videos on.
Sep 1, 2026
6 min read
Two teenagers built a $30 MILLION app with $0 ad spend... then sold it to the company that owned their entire category.
Aug 28, 2026
1 min read
How's exactly how he did it... and how you replicate it.
Jul 24, 2026
Clavicular just launched his first app - here's exactly how I'd market it to 100M views in 30 days
Jul 18, 2026
Claude + Manychat for leads/sales is BROKEN, and here's why need to be using them.
Jul 14, 2026
If your brand runs UGC, you do NOT want to miss the formats I found today.
Jul 9, 2026
I found a hook SO good, the TikTok pulled over 9M views from it (plus, 5 other bangers...)
Jul 6, 2026
The AI tool behind "Fruit Love Island" is quietly leaking the viral playbook for all B2C founders.
Jul 3, 2026
the fastest way to pop off in your niche this week? a format some *nobody* already proved.
Jul 1, 2026
Microsoft told 100,000 of its own engineers to stop using AI... and the reason will *surprise* you.
Jun 29, 2026
Posting at 6am sounds insane... until you hear why it's making people go viral.