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Hey {{first_name|there}},
If you're reading this on Thursday… you've got 2 days.
Because within 2 WEEKS of a Halloween content trend showing up on TikTok… Subway Surfers (yes, the mobile game) had already dressed up their own team for it.
But the more you wait on a trend, the faster it dies.
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🎃 1) the one to film this weekend
Basically… a content trend is "a recipe" hundreds of creators copy, with a part you keep the same and a part you make yours.
Like this one Subway Surfers posted this month:
🎥 @subwaysurfers · 49.1K views · 12.1M followers · ▶ watch
It:
starts with two of their team in plain clothes under "Halloween costume loading…"
loads the hats
then the outfits, the shoes and the accessories
and ends with them dressed as the game's two main characters
With just a tripod.
You can just stand your team in front of the shelf… put "Halloween costume loading…" on screen… and load them up as your product, your mascot or your best-seller.
Simple. Seasonal. Still early.
📉 2) the one you already missed
Now imagine how confused you'd be… if you opened TikTok a couple of weeks ago… and saw a CAT in a wizard hat typing on every other video.
🎥 @samkay0611 · 1.3M views · 1.7K followers · ▶ watch
On October 13th, 204 creators posted it in one day.
Another 100 the day after.
And just like that… by the 19th, it was down to 2.
Crickets.
So you save it… you tell yourself you'll film it this weekend. You don't film it this weekend.
Trends don't wait.
So we're literally HANDING you the Claude setup that tells you if you're early or late on every trend… for free.
📈 3) the one that climbed for two months
"Isn't that trend too old to film?" That's such a silly question that everyone always asks… myself included.
Two months in, "The Night We Met" trend was still climbing… 300 creators posted it from October 15th to 21st, up from 205 the week before.
Let me show you what that looks like for an interior designer.
🎥 @designingthedream · 113.4K views · 10.6K followers · ▶ watch
The empty rental. The slowed-down song. The apartment she made.
Swap in your own before and after… and you can film it on your phone this afternoon.
Old is not the same as late.
But this week, Virlo already marks it as Fading.
So before you film, check one number: how many creators posted it this week, vs last week.
🛠️ 4) steal it: ask Claude every Monday
Here's the easiest way to check the count. (The kind of check that takes one message.)
connect Claude to Virlo (a database of 18M+ viral videos)
add the free trends skill
paste this every Monday
Use Virlo's get_content_trends to pull this week's live content trends for my kind of business ([b2b_saas / consumer_brand / local_business / clinic_healthcare]), brand-safe only. For each one, give me: 1. Its name and stage, plus creators this week vs last week 2. Early or late: Fresh or Rising = early, Peaking = post now, Fading = late 3. What to keep the same, and what to make mine 4. Whether it fits [what I sell, one line] 5. 2 example video links Rank them by creators this week. Then write my version of the best early one as a shot list I can film on my phone.
And you don't even need to open TikTok to run it.
📡 5) or just open the list
"Can't I just see the list without setting up Claude?"
Well… the answer is… yeah, you can.
It's a tab… called "Trends to copy"… inside Virlo, where our team approves every content trend before it goes live.
Each one comes with… the stage (early or late)… the part you keep the same… the part you make yours… and who it works for.
And if you can't pick, write "a trend my brand can do" in Copilot (the chat inside the app), and it picks the content trends that fit your brand.
So you can either check the count on Monday… and film it while it's still climbing… or wait for it to hit your For You page… and post it the week it dies.
Your move.
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btw i drop sauce like this every day on X and LinkedIn.
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