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Hey {{first_name|there}},
Three TikTok formats kept going viral on business accounts lately… and all three get filmed on the job, on a phone, with nobody speaking.
A team copying its boss, a Pretty Little Liars "-A" text and a client's request on screen.
Steal all three. 👇
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format 1: "teaching my boss new habits"
What it is: one person does a move, and the rest of the team copies it a beat late… straight-faced, to the "I'm your biggest fan" part of Lady Gaga's "Paparazzi."
The text on screen says who's getting trained, and the funniest version flips it… so the employee trains the BOSS.
🎥 @paulahealthadvisor · 1.1M views · 172.5K followers · ▶ Watch video
"teaching my boss new habits"
Her angle: an office lobby, one employee, and a boss in tall boots copying every arm raise and hair flip… then the employee struts to the camera and leaves the boss standing there.
🎥 @agood.company · 540K views · ▶ Watch video
"teaching my colleagues new habits"
Their angle: the whole office in two lines with one colleague leading… then she walks down the middle like a runway while everyone loses it. (It's a brand's own account.)
🎥 @yo.unessg · 1.9M views · 3.4K followers · ▶ Watch video
"New stretch and flex"
Her angle: the morning stretch on a construction site, with a whole crew in hard hats copying her every move.
Why it works: people laugh at the copying, and the role swap makes it land… because everyone has a boss, so everyone pictures theirs doing the hair flip.
An insurance office, a B-Corp brand and a construction crew. Same moves, three different workplaces.
You already have the cast… you pay them every month.
Steal it:
1. text on screen: "teaching my [boss / team / regulars] new habits" 2. you stand in front, they face you 3. do 4 moves: arms up, bend down, hair flip, a pose 4. they copy each one a beat late, straight-faced 5. end on you strutting to the camera
Sound: tap the sound on any video above (all three use the same one).
Test it today: film it at your next team meeting, in one take, under 30 seconds.
format 2: the "-A" text
What it is: a text on screen, signed "-A" like the anonymous texter from Pretty Little Liars, calls out one small guilty habit from your job… and you just read it and act caught.
You never say a word. Your face carries the whole video.
🎥 @ctrljosh · 1.2M views · 4.5K followers · ▶ Watch video
"does your manager know you put whole milk in that oatmilk latte?" -A
His angle: a barista on break in the back room, scrolling his tablet… then he reads it, checks over his shoulder and covers his mouth.
🎥 @glowwwdiary · 85K views · 1.5K followers · ▶ Watch video
"Get tf out the bathroom, ur table NEEDS a refill" -A
Her angle: a server taking a mirror selfie in the restaurant bathroom… she reads it, looks around and runs back to her tables.
Why it works: the call-out is so specific that everyone who's ever done that job feels seen… so they send it to a coworker.
(A dental studio even ran it on its own account, about the staff eating the cake they tell patients to skip.)
The smaller and truer the habit, the harder it hits.
Steal it:
1. write one guilty habit your customers (or your team) all share, in their words 2. put it on screen in quotes, signed "-A" 3. film yourself at work, reading your phone 4. freeze, look around, act caught
Sound: use the Pretty Little Liars text sound from any video above.
Test it today: write 5 "-A" texts about your customers' habits, then film the one your team laughs at hardest.
format 3: "Client: I want…"
What it is: your client's request goes on screen in their exact words… then you show the work that answers it.
People stay to the end to see if you actually pulled off a request that specific.
🎥 @farabough.mijo · 8.3M views · 2.1K followers · ▶ Watch video
"When your clients want a GRAND entrance ✨"
Their angle: a custom home builder walking through a house that's still bare wood framing… and the "grand entrance" is a double curved staircase.
🎥 @glizz259 · 652K views · 1.9K followers · ▶ Watch video
"Client: surprise me, but I want it to look "stupid" 😏😆"
"Me: 🐑..."
Hook used in this video
Her angle: a shaggy poodle on the grooming table, then the finished "stupid" cut… pom-pom tail, bandana and a HUGE grin.
Why it works: a specific request turns a normal job into a challenge, and the viewer gets to judge whether you nailed it.
Your weirdest client request is your next video.
Steal it:
1. pick the most specific request you got this month 2. on screen: Client: "[their exact words]" 3. optional: Me: "[your reaction]" 4. film the work in fast cuts, or walk through the finished job 5. end on the result
Sound: each of these creators picked their own, so use any sound that's trending in your niche.
Test it today: scroll your DMs and emails for your oddest request this month, then film the job.
turn all three into shot lists with Claude
Paste this into Claude and fill in the two brackets:
Here are 3 TikTok formats going viral right now: 1. "Teaching my boss new habits": text on screen names who's being trained. I do 4 moves, my team copies each one a beat late, straight-faced. I end by strutting to the camera. 2. The "-A" text: a text on screen signed "-A" calls out one small, true, guilty habit from my job. I read it and act caught. No talking. 3. "Client: I want...": a real client request on screen in their exact words, then the work that answers it, ending on the result. My niche: [my niche, in one line] My business: [what I sell, and who works with me] Write 3 versions of each: the on-screen text word for word, plus a shot list I can film on my phone at work this week.
All three came out of the 16M+ videos we track… and new outlier videos land in there every day.
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btw i drop sauce like this every day on X and LinkedIn.
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