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Hey {{first_name|there}},

On October 15th, one guy asked Claude to make an unofficial Apple commercial… and by the weekend, it was all over X.

A few days later… there were almost 1.5 MILLION views on Claude-made videos, from 5 different accounts.

But if your videos aren't getting views, a prettier edit isn't going to save you.

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If logging, enrichment, and routing are eating your team’s week, this one’s for you. We’ll build the agents that handle that go-to-market work in HubSpot and Dust, so your team can get back to selling.

You’ll watch us build a post-call automation and a Slack account ownership layer. Then you can set up the same thing for your team.

🎬 1) Claude can make the video now

Here's the one that started it 👇

His ad works like this:

  • a little girl's mom is up on the space station

  • she asks how far away Mom is tonight

  • she turns on the porch light "so Mom can see our house"

  • she counts down the sleeps… the splashdown… then the hug at the door

One guy and Claude. No studio. No crew.

Another one:

(475 videos made with Claude… motion graphics, explainers, 3D scenes… each one with the prompt that made it.)

EVERYONE has the studio now.

🧠 2) so what gets the views?

So if anyone can make a slick video now… what decides who gets the views?

The concept.

Claude did the heavy lifting on Kevin's ad. But the story… a kid counting the sleeps until her mom lands… carried the whole thing.

How do I know this? Because we make our own video ads with Claude now.

Long story short… our latest one started as a static ad that was already making us sales, and Claude just put it in motion. Same ad. It just moves now.

Claude animates. The concept sells.

So… we built a free team of Claude Code agents for social media, and the first agent's job is simple: find the concepts already winning in your niche.

🛠️ 3) steal it: turn one winner into your next Claude video

Here's how to do it:

  1. find one outlier video in your niche on TikTok or Instagram (one that pulled WAY more views than that account usually gets)

  2. pull its concept apart: the hook, the format, the beats

  3. paste it into Claude with the prompt below, and let it animate your version

Here's an outlier video from my niche: [paste the link,
or the hook + what happens in it].

1. Pull its concept apart: the hook (word for word),
   the format, and what happens second by second.
2. Keep the concept, the hook and the pacing. Swap in
   [my product] and [my audience].
3. Write it as a 20-30 second motion-graphics brief I
   can build with you: scenes, on-screen text, timing
   and the last frame.
4. Then build it in HTML so I can render it.

Never change the hook's words, only the subject.

That sounds simple… but finding the winner eats your whole week.

📡 4) where the winners come from

You end up scrolling through 40 videos, screenshotting the good ones, and still guessing which one actually broke out.

Now we have a marketing agent in Virlo (a database of 18M+ viral videos) pulling every outlier video in our niche, across TikTok, Instagram and YouTube.

It finds the videos that broke out. Virlo's Copilot (the chat inside the app) breaks each one down (the hook, the format, why it worked). Then it WRITES the script in your voice.

The outlier-finder agent running in Claude Code on a skincare niche: 5.34M, 5.33M and 4.98M view outliers with their hooks, data from Virlo

Then you hand that script to Claude. And let it cook.

You got the same tool as Kevin this week.

Same exact tool. Completely different views.

So you can keep making prettier videos and hoping… or start from one that's already winning. Your call.

Want your product in front of 47,000+ marketers? Just reply to this email.

btw i drop sauce like this every day on X and LinkedIn.

if you're not following yet:

Jaife on X
jaffa
@dsqjaffa
daily drops: trends, takes, breakdowns
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Jaife on LinkedIn
Jaife Esienna
Co-founder, Virlo
strategy, build updates, case studies
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