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Hey {{first_name|there}},
In case you've been livin' under a rock lately…
"Head of Content" just turned into the most wanted job on X.
It started last Wednesday night, with one post from @adelwu_:
Within 3 days, it passed a million views.
Then @katiewav said 4 startups told her they're secretly looking to hire for it:
And @swyx put a price on it:
By Friday, @ryangrowthh had written a full playbook:
But as a marketer… read @adelwu_'s checklist again.
Sure, taste takes years.
And creating and executing come with reps…
But the very first box, being chronically online, is the one that eats your whole day.
Because it usually means doomscrolling TikTok on a burner account for hours… just to know which hooks and formats are blowing up in your niche this week.
And there was no shortcut.
You had to trade your evenings for it.
But as Claude gets better, the ceiling for one marketer keeps going up.
In fact… the best content hire today shouldn't even think of themselves as one person anymore.
Instead, they're…
One marketer running a content agent for every channel.
With the right data, Claude reads every outlier video in your niche, breaks down why each hook worked, and drafts your next scripts in your voice… while you bring the taste.
Ryan's article even tells you how to build that taste:
"Build a swipe file… study why it worked, and look to re-create (not copy) it."
And Claude can build that swipe file for you… IF it can see the videos.
Which is kinda important… because out of the box, Claude literally can't watch videos on social media. It can't doomscroll TikTok for you.
So give it a database of 16M+ viral videos across TikTok, Instagram and YouTube, and it stays chronically online for you.
So… what does that actually look like?
Well… it's three steps in claude.ai:
go to Settings → Connectors → "Add custom connector"
name it Virlo, paste https://dev.virlo.ai/api/mcp/mcp, sign in, and toggle it on in a new chat
paste this prompt
Build me a swipe file for [my niche] on TikTok, Instagram and YouTube. 1. Use Virlo to pull the top 30 outlier videos from the last 30 days. 2. For each one: link, the hook word for word, the format (how it's filmed), and why it went viral in one sentence. 3. Group them by hook type and tell me which 3 patterns keep winning. 4. For each pattern, write 3 hooks for [my product] that re-create it without copying it, in my voice: [paste 2-3 of your own posts]
I know this setup works… because it's the same one behind the Claude guide I posted on X earlier this month, still my best-performing post of the month.
Basically, the research that used to eat a content person's whole day… now runs in one Claude chat.
Answering a question takes the right article. Doing the work (a refund, a plan change) takes permission. Running Agents in Customer Work, four weekly webinars. Register for All Four
But hey… startups can keep hunting for the unicorn who ticks all four boxes.
I don't give a sh*t.
But if you DON'T want to doomscroll for hours just to stay chronically online…
Then you'd better let Claude do the scrolling.
Stop paying for "chronically online" with your evenings.
Give Claude your niche and 16M+ viral videos, and you show up every morning already knowing which hooks are blowing up.
→ Start for $0: give Claude 16M+ viral videos and become the chronically online marketer EVERY startup is hunting for
More from the signal: How to use Claude for content marketing so well it feels illegal · A for-you page… but every video on it is an outlier
P.S. Want the whole setup in one place? Get the free Claude content marketing system →
How was today's issue?
btw i drop sauce like this every day on X and LinkedIn.
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