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viral formats of the week
1) “plug it into Claude”
What it is: You screen-record plugging a tool into Claude, step by step, wrapped in a shiny hook (“World Cup + YTS = 💰💰💰," "AI ads in seconds").
All he does is plug the Higgsfield connector into Claude on screen: go to the site, copy the link, paste it in.
Why it works: the shiny hook earns the click, and the steps make it look stupid easy. It's one copy-paste to run it yourself, so people actually do it instead of just watching.
So easy everyone just does it.
Steal it:
1. wrap it in a shiny outcome: "make money off [trend]" / "AI ads in seconds" 2. screen-record plugging your tool into Claude, step by step 3. show the path: site -> copy link -> paste into connectors 4. keep the action copyable on the first watch
→ test it today: one walkthrough of plugging your tool into Claude, wrapped in a money hook. (Virlo has its own connector → https://virlo.ai/mcp)
Bonus: he keeps a pen pointed at the screen the entire time (others use a hand or laser pointer). A moving pointer on a static screen-record holds retention.
2) “if I lost everything“
What it is: You lay out exactly what you'd do to hit a money goal if you started from zero today.
No audience, no budget. Just the plan.
His open: "if I lost everything and I needed to make $20,000 by the end of the month, this is what I would do."
Then he breaks down the exact steps.
Why it works: the from-scratch framing kills every excuse in their head (no followers, no money, no time) and promises a complete blueprint, so they save all of it.
201K saves.
The most-saved video in this email… and that specific dream outcome of $20k + a month deadline is what makes it land as real instead of more motivational porn.
Steal it:
1. open: "if I had to rebuild my [business] from $0 with no audience..." 2. give the real steps, in order 3. anchor it to a specific number + a deadline 4. no fluff, just the plan
→ test it today: your from-zero 30-day plan for your business, said straight to camera.
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Spend less time prompting and more time shipping.
See it in action at ahrefs.com/agent-a.
3) the contrarian "here's why"
What it is: You take something unconventional in your space and claim it's the secret, then explain why.
The "here's why" makes them stay for the proof.
Her open: "here is why posting at 6am can actually make you go viral." And watch the screen: every word pops up in sync as she says it (a quick caption edit anyone on your team can do).
She also labels it "part 1," so people come back for part 2.
Why it works: "6am" flips your expectation (who posts at 6am?), and "here's why" promises the reasoning, so you can't leave until you find out if she's right.
A specific, contrarian claim splits the room: half nod, half argue in the comments.
But hey… all publicity is good publicity.
Steal it:
1. take a convention in your niche and flip it 2. open: "here's why [the thing everyone avoids] actually works" 3. add word-by-word captions synced to your voice 4. label it "part 1"
→ test it today: your most defensible contrarian take, framed as a "here's why."
4) "your industry is robbing you"
What it is: You expose the markup, the scam, or the BS in your own industry, then hand people the cheaper or honest alternative.
You become the trusted insider on their side… plus, it never hurts to just. be. authentic.
Her screen hook is perfect: "PSA: the furniture industry is literally robbing you." Then she exposes white-labeling (brands slap their name on the same factory's product and jack the price) and drops the hack to find the cheaper version.
Why it works: people can't resist an insider exposing a scam, especially when you hand them the way out.
Steal it:
1. name the markup / scam / BS in YOUR industry 2. open: "PSA: the [your industry] is robbing you" 3. show the hidden truth (how it really works) 4. hand them the honest alternative
→ test it today: one "PSA: the [your industry] is overcharging you for [X]," with the honest fix.
5) "do not f*ck up [X]"
What it is: A blunt, provocative take to camera.
You pick a common misconception in your world and tell people, flat out, not to fall for it.
He keeps it as BLUNT as possible:
"whatever you do, do not f*k up 18 to 22 years old."
And yes, he swears, for a specific reason… the seriousness in his voice does all the work, so don't be scared to swear in yours.
Why it works: a strong opinion makes one half nod and the other half argue, and both feed the algorithm. The blunt "do not" command hits harder than any soft tip.
Steal it:
1. ask: what's the common misconception in my niche or market? 2. open, blunt: "whatever you do, do not f**k up [that thing]" 3. say your real take on why 4. swear if it's on-brand. lean into the edge.
→ test it today: your hottest take, framed as "do not f**k up [the mistake everyone in your niche makes]."
6) “what I actually made this month”
What it is: You show your real result this month (revenue, leads, a milestone) and the exact method behind it.
People stay for the honesty.
Why it works: a real number with the exact steps behind it gives people both halves they came for, proof it's possible and a path they can copy.
Steal it:
1. show your real result this month (don't inflate it) 2. break down the exact method behind it 3. keep it specific: the number, then the steps 4. let the honesty carry it
→ test it today: your last 30 days of results, and how you got them.
Want to find more winning formats like these for your exact niche, business, or industry?
Virlo surfaces them every day → virlo.ai
AI Marketing Agent With Ahrefs Data Access
Most AI tools answer questions. Agent A by Ahrefs helps get the work done.
Research competitors, find content opportunities, track AI visibility, audit websites, and build strategies using Ahrefs data and pre-built marketing skills.
Learn more at ahrefs.com/agent-a.
btw i drop sauce like this every day on X and LinkedIn.
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