In partnership with
click of the day
What if AI made us prove we’re creative?
This year AI shook up creative strategy. Most teams are still working like it didn't.
Ari Murray, Chief Digital Officer at Salt and Stone sits down with Bryan Harvey, Head of Brand at Hightouch, for an honest conversation about what's breaking on creative teams right now, how the roles are changing, and what a day looks like when creatives spend it on ideas, concepts, and craft while agents handle the manual execution.
Leave with new insights from 3 experts in the field and 5 prompts to instantly improve your creative output.
Hey {{first_name}},
Imagine Tinder… but every match is a video that already went viral.
Now wake up to reality. Your current dating life looks like this:
open TikTok on a burner account,
swipe for an hour,
and save 3 videos you'll never call back.
You don't need to doomscroll on a burner to find the one anymore.
We just set you up now.
Outliers is a feed of only the videos that broke out on TikTok, Instagram and YouTube… sorted by Fresh (new in town, so you catch a trend early) or Most Viral (everyone's type, a format that's already proven).
And last week we turned it into Tinder for marketing.
It's called Outlier Swipe.
One video at a time. Right if you'd make it. Left to pass.
Your viewers swipe on or off your videos all day… now you get to swipe first.
All you have to do is:
open Outliers and pick one of your agents (that's your type)
hit the Swipe button at the top
→ to like, ← to pass, Space to watch it full screen, Backspace to undo (for the ones you swiped left on too fast)
Every swipe gets saved, so you NEVER see the same video twice. (No awkward run-ins with your exes.)
And when you finish a deck, you get all your matches back in one grid… plus "your taste this round" (the niche you kept swiping right on).
Your old videos that got left on read?
They weren't bad ideas… they were missing timing and structure.
Swipe 20 outliers and you'll see both in 5 minutes.
Then take your matches to Claude, your new wingman. Copy the hook from each video you liked, and paste this:
Here are the hooks from 10 outlier videos I'd make for [my niche]: [paste the hooks] 1. Group them by hook type (question, bold claim, POV, story, list). 2. For the biggest group, tell me in one line why it stops the scroll. 3. Write 10 hooks for [my product] in that exact format, each under 12 words.
Blu Dot surpasses 2,000% ROAS with self-serve CTV ads
Blu Dot used Roku Ads Manager to drive incredible results for its furniture sales event. Its strategy hinged on custom audiences and retargeting, where intent was strongest.
“Roku has been a top performer,” said Blu Dot’s Claire Folkestad. “We have seen…CPMs lower than any other CTV partner we've worked with.”
Don't just take my word for it.
These 3 showed up on our Trustpilot without anyone asking (the review version of a match texting you first 😏):
| |||||
| |||||
| “Before Virlo, I had to scroll tiktok all day and brainrot myself to understand what's trending in my niche.” |
| |||||
| |||||
| “It is a super fast and easy-to-use tool instead of going into incognito and creating an FYP all the time.” |
| |||||
| |||||
| “Love that I can pull videos for any niche/topic and replicate what’s successful for my own videos without needing to doom scroll.” |
Hugo used to scroll TikTok all day until his brain rotted, Hannes was building a fresh incognito FYP every time he needed an idea, and Morgan was doomscrolling for inspo like the rest of us.
Now all three have ghosted the scroll for good… and none of them are texting it back.
Stop doomscrolling. Start swiping.
Swipe right on the videos that already broke out… and make the ones you matched with.
btw i drop sauce like this every day on X and LinkedIn.
if you're not following yet:
