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Hey {{first_name}},

Some days Claude writes you a hook that hits like a truck.

Then other days… it hands you 10 hooks that sound like everyone else in your niche.

Garbage in, garbage out.

Ask Claude for 10 viral TikTok hooks and you'll get 10 guesses… because it literally has no idea which videos your niche watched to the end this month.

But what if every answer came straight from the videos your niche ACTUALLY watched?

How many more of your videos would hit? How much faster would you find the next winner?

Probably a f*ck ton.

So yesterday I posted the full guide on X: how to use Claude for content marketing so well it feels illegal.

(As I’m writing this email, the article JUST passed 100,000 views.)

The short version… connect Claude to a database of 15M+ viral videos, then run 9 prompts on your niche.

And about 20 minutes later, you're looking at the outlier videos in your niche… and the exact hooks behind them, ready to film.

All you have to do is:

  1. open claude.ai and go to Settings → Connectors → "Add custom connector"

  2. name it Virlo and paste https://dev.virlo.ai/api/mcp/mcp

  3. sign in, toggle Virlo on in a new chat, then paste the prompt below

If you only run one prompt from the whole guide, run this one:

Build a one-time content marketing agent on my niche:
[my niche, in one line].

- Goal, in one sentence: "Find [type of video] about
  [my niche] for content ideas."
- 7-12 search phrases: my leaders and competitors by
  name, "[product] review" phrases, my audience's
  problems.
- Hook and format analysis on. No view or date filters.
- Tell me to come back in 15-20 minutes.

When it's finalized, return the top 10 outlier videos
as a table: link, hook word for word, format, how it's
filmed, views, saves, shares, date.

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How do I know it works?

Because when I ran it on Bloom's niche, one format kept winning: a little confession or a mini emergency, THEN the review.

🎥 @natorioustob · 158K views · 6.3K followers · ▶ watch

❝

"So I got hit by a car last night, and I had a big case of Bloom Pear scares..."

Hook used in this video

Three different creators were running that exact format… and your next hook is already sitting in that table.

Once Claude reads the videos your niche already watched, it stops guessing.

The other 8 prompts (outlier creators, spying on competitors, a hook bank, the Monday brief) are all in the full guide.

Stop feeding Claude nothing.

Give it 15M+ viral videos and your niche, and the hooks come back with real videos attached with links.

btw i drop sauce like this every day on X and LinkedIn.

if you're not following yet:

Jaife on X
jaffa
@dsqjaffa
daily drops: trends, takes, breakdowns
Follow on X
Jaife on LinkedIn
Jaife Esienna
Co-founder, Virlo
strategy, build updates, case studies
Follow on LinkedIn