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The FINAL BOSS of black-pill has officially launched his first consumer app.
Also known as… Clavicular.
If you're a day older than 25, you probably don’t know him. (sorry unc)
But he's a 20-year-old kid who came out of nowhere this year and became the biggest thing on the internet off looksmaxxing: Jaw exercises, mewing, "here's how to fix your face.” - that whole world.
His app's called Face Harmony.
You scan your face, it scores you out of 100, tells you your jaw's weak and your skin needs work, then hands you the fixes.
And look, I don't care about another face-scanner… UMAX has already perfected this space.
What grabbed my attention is the operators behind this kid.
Because last month?
Clavicular did 2.2 BILLION views.
He's got 1,600 people on payroll... chopping his streams into clips... firing them at every feed on earth. Thirty bucks per thousand views. Every single time one lands.
The guy built his own fame on an assembly line.
And now he's aiming the whole machine at a product.
So the second I saw it drop, I did what I always do.
I sat down and worked out exactly: how I'd take Face Harmony to 100 million views in 30 days.
You don't need his army to pull it off…
You don't need his looks…
And you definitely don’t need a multi six-figure stimulus check from Kick or Stake to get some traction.
The formats do the heavy lifting... and they couldn't care less how big you are.
I pulled the four that are printing views in the looksmaxxing space right now, plus the one thing that decides whether yours hits before you spend a dollar.
Here's the plan 👇
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1) transform his clipping empire into a conversion engine
Every clip his army cuts already has a logo stamped in the corner. Usually Kick, sometimes a gambling site paying a fortune for it.
I'd make it:
“Ascend your looks with Facial Harmony”
And this is where it gets almost unfair.
His whole draw is looksmaxxing. So the people watching already looksmaxx. They obsess over their jaw, their skin, and “maxxing their PSLs” so they can “slay foids in the club?“.
Anwyays… to them, a face-rating app is the exact thing they've been dying to rely on for their ascension.
So I'd stamp it on his loudest clips.
The mog moments.
The jaw flexes.
The eccentric Miami-lifestyle content that stops your thumb from flicking off TikTok.
Its a simple formula: He mogs on camera... and the viewer’s first internal thought is 'can I become like Clav?'... with the logo right there to answer it.
tldr…
stamp the app logo + CTA ("ascend your looks with Face Harmony") on every clip
lead with the mog moments + lifestyle flexes that already spread
his audience looksmaxxes, so the app is a native fit, never an ad2) comment section farming
Next, i’d start ripping viral TikTok formats, because after all… why reinvent the wheel?
"face rating of commenter part 1 @UMAX AI"
One of Clav’s strongest competitors, UMAX, is printing millions of views a month with their creators. And their strategy is so unique you’ve probably never though it before.
Here’s exactly how this creator blew up with it:
He screen-recorded his comments, pulled a stranger's photo, ran it through a face-rating app on camera, and read the score out loud.
Looksmaxxing targets a very young audience of self-improving men who often seek approval, so it’s only natural they post themselves and ask for ratings in chat.
Only, instead of replying like a normal person - he makes an entire video around it… and it paid off.
But what turns this format from a one-hit wonder to virality engine?
It’s dumb-easy.
By making this format a series.
Because now the whole comment section wants to be in part 2. So they drop their own faces in the replies... which feeds the algorithm... which makes part 2 bigger than part 1... also making part 3 even bigger than that.
But what’s Clav’s edge?
His edge is himself.
Anyone can make one of these videos, but regardless of their looks, they don’t have the following, status or authority that he’s spent the last year building - and that leverage is a lever… for MILLIONS of views.
So I'd sit Clav down and have him do exactly this:
Use Virlo to find viral looksmaxxing content, then find viewers asking for ratings in the comments.
Make green-screen/screen-recording videos rating fans OR rate them live on stream, using Face Harmony.
Show the improvement blueprint his app recommends for the user, then tell them to “download the app.“
In a world of improvement, nothing helps someone more than a blueprint…
And all Clav has to do is use organic content to portray his app as one.
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3) rinse & repeat
Now this format came straight out of Virlo.
I deployed marketing agents to find, watch and break down every viral TikTok in the looksmaxxing niche... and this exact slideshow format kept surfacing.
Take a look:
It’s just three photos… Benny Blanco, before and after. Then the exact fix-list: straighten the brows, lose the neck hair, define the cheekbones, sharpen the jaw.
And the slideshow managed to pull 11M views from a fan-page.
So why hand this to Clav, instead of just running it faceless myself?
Same answer as always - his edge is himself.
Tips from a random page… not so convincing.
But from HIM? The guy who built the whole movement?
It's gospel.
And the part that makes it truly his…
That fix-list is word for word what Face Harmony spits out when you scan a face.
So I'd have him run it LIVE.
He pulls a celebrity up on stream, scans them with Face Harmony in real time, and reads the whole transformation out loud… the jaw, the skin, the appeal.
Then it’s up to his clippers to distribute it across TikTok
The exact format that already did 11.6 million… except now it carries his authority AND demos the app.
tldr…
let a marketing agent surface the formats already winning in the niche have Clav run the best one live, as himself, with the app doing the work on stream the fix-list IS the app's output, so the demo and the content are one thing his authority turns a faceless format into the definitive version
Then I'd keep the Virlo marketing agents running… and him the next winner... and the next.
He never has to guess what to post again.
4) keep him LOUD in the streets
Okay, this last one's gonna sound a little corruput… now let me land.
Clav is ALWAYS in some kind of drama.
Every week there's a new headline, a new clip of him doing something unhinged, a new reason for the internet to lose it.
Most people would treat that as a liability. Something to quietly clean up before it hurts the brand.
Well I'd feed it.
Because every time people pile on to hate him, what are they actually doing? Clipping him. Quoting him. Stitching him. Screaming about him in the comments.
And all of that is just… reach. Free reach. Millions of impressions, with the app sitting right there in frame.
The algorithm only rewards one thing: can't-look-away. And nobody triggers that like Clav.
So I wouldn't tone him down for a second. I'd let him stay exactly as loud and polarizing as he already is… and just keep Face Harmony on screen while it happens.
A point of view is the only lever that costs nothing.
And Clav? He's never been short on those.
So… four strong plays for a strong face (pause.)
The clip army with his logo on it
looks-rating series’
stolen formats
and a mouth that won't quit (MEGA pause.)
Now look at what every single one of them needed FIRST.
The right clip. The right format. The score-reveal that's popping this week… not the one that died last month.
Clav has a thousand clipping minions, and a freakish gut for it.
You?
You've got something better, and a lot cheaper.
A marketing agent that watches your entire niche for you, around the clock.
So forget his money and his face for a second. The thing that actually decides all of it? Knowing what's already working… before you burn an afternoon on the wrong thing.
That's what Virlo does. It reads a database of millions of viral videos every single day, and hands you the exact formats, hooks and sounds winning in your world right now.
So you copy what's PROVEN. Instead of praying to the algorithm gods.
You'll never have his reach… but you don't need it.
His aim, though? That part you can grab for free.
Start free → virlo.ai
btw i drop sauce like this every day on X and LinkedIn.
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