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Hey {{first_name|there}},
Happy Saturday. Four new upgrades are officially live in Virlo.
Be honest… how many times did you open Virlo this week just to check what changed in your niche?
You click into your agent… then Outliers… then the creators you track, one by one… and uhhh, still can't tell what moved since yesterday 😅
So we rebuilt four parts of Virlo to do that checking for you. Your home screen now shows the hooks and formats getting views in your niche, content trends show what to film, your radar shows what changed, and Meta Ads shows which ads are winning.
Virlo does the checking for you now.
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🏠 1) your home screen shows what's getting views
"Which hooks are actually getting views across all my agents?"
Right here… introducing: Your playbook.
Until now, your Dashboard was a page of totals. The new one tells you which hooks, formats and faces are winning.
→ Hooks when you want to know how the winners open
→ Formats when you want to know what they are
→ On camera when you want to know who's on screen
Each one is marked Over-performs or Under-performs across ALL your agents… and you can tap any row to see the videos behind it, so you're never guessing why.
Oh, and every agent card now leads with the three most viral videos from its latest run.
🔥 2) content trends, picked for you
"What should I film this week?"
Right at the top of your new home screen… the content trends blowing up this week, picked for your business.
If you've ever scrolled your For You page for an hour looking for a trend that fits your brand… this one's for you.
Today it's handing me "Halloween costume loading"… Fresh, with 15 new creators this week. (Perfect timing too, with Halloween a week away 🎃)
Each one comes with the part you keep the same, the part you make yours, and a line on how a business like yours can use it.
Want them in your inbox instead? Hit Get these by email on the Trends page.
👀 3) your creators and videos get checked for you
The old tracking pages were… fine. But "fine" doesn't cut it when you're watching a dozen creators and need to know who just broke out.
So we rebuilt them into two radars 👇
Creator radar checks every creator you track on your schedule… and flags what changed: new outlier videos, sharp follower jumps or drops, and new topics
Video radar re-checks every video you track and shows which ones are CLIMBING: views gained, engagement and comment sentiment
Nothing changed? It just says "You're all caught up." (So you're not scrolling a page of zeros 🙃)
💸 4) see which Meta ads are actually winning
"Which of my competitors' ads are actually making money?"
Your marketing agents now have a Meta Ads tab.
Every ad in your niche gets a score out of 100, mostly from how long it's been running… because brands don't keep paying for ads that don't sell.
An ad that's been running for 292 days isn't there by accident.
Each one lands as a Proven winner, Strong, Promising or Testing… with its run time, versions and where it's placed.
And when an advertiser stands out, hit Track to hear about every new ad they launch, in Virlo and by email.
Meta Ads is live now on Pro and up. → Open an agent's Meta Ads tab
⚡ other updates you might notice
🎚️ New filters on Outliers and All Videos: views, engagement rate, how viral, creator size, length… and hide the videos you've already watched
🤖 Copilot filters by engagement now too ("show me high-engagement videos in my agents")
▶️ Faster previews: hover a video and it starts playing almost instantly
🧠 then let Claude plan your week from it
Spot an over-performer in your playbook? Paste the rows into Claude with this prompt 👇
Here's what's over-performing across my Virlo agents right now: [paste the hooks / formats / on-camera rows] 1. For each one, tell me in one line why it's working right now. 2. Plan my next 5 videos for [my product] around them: the hook, the format, who's on camera and the first line I say.
This is just a little slice. Open Virlo and see what it's already picked out for you.
Stop digging for what changed.
Let it come to you… and be the one posting your version while the rest of your niche is still scrolling.
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The best marketing ideas come from marketers who live it. That’s what The Marketing Millennials delivers: real insights, fresh takes, and no fluff. Written by Daniel Murray, a marketer who knows what works, this newsletter cuts through the noise so you can stop guessing and start winning. Subscribe and level up your marketing game.
btw i drop sauce like this every day on X and LinkedIn.
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