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Hey {{first_name|there}},
Last night I stayed up GEEKED on caffeine till like 6am, religiously studying Alex Hormozi's Instagram content to figure out what makes it go viral.
After scrolling through 300 of his videos and having AI break down every single one for me… I found what's REALLY behind the content that built his empire.
Here are three worth stealing this week 👇
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🎤 1) his biggest videos open on someone else
Four of his top nine videos open on a business owner with a mic, telling him what they do.
🎥 @hormozi · 3.7M views · 5.1M followers · ▶ Watch video
"I have a hair extension salon in LA. Perfect. We do about 1.2 million revenue."
Why it works: the spoken line tells you who they are and what they make… and the text on screen tells you what's broken.
So every business owner watching sees themselves holding that mic, and stays for the answer.
And get this… it's one of the formats he films the LEAST.
Steal it:
1. film a customer (or someone you help) saying what they do, in one line 2. put their problem on screen, in quotes 3. answer it on camera
🎙️ 2) the stage beats the studio
The studio is where he films the most… and those videos get way less views.
Same with the talking-head shots on a tripod.
But put the SAME advice on a stage, outside, or in front of someone else's camera (the setups he uses less)… and it pulls more views.
Same guy, same advice… the room changes the views.
🎥 @hormozi · 1.3M views · 5.1M followers · ▶ Watch video
"How to stay poor."
Why it works: nothing in the advice needs a pool… but the sun and the ocean stop your thumb before he says a word.
Steal it:
1. film your next video where the action is: the event, the shop, outside 2. hand the phone to someone else 3. keep the advice exactly the same
❓ 3) the hook he uses most is his weakest
He opens on a question… usually one a follower sent in, which he reads out alone on camera.
And those videos get WAY less views.
The hook that wins for him? Telling you exactly what you get for staying… and he barely uses it.
🎥 @hormozi · 1.9M views · 5.1M followers · ▶ Watch video
"I'm gonna compress 13 years of business advice into this one video."
Why it works: a follower's question makes you wait to find out if the answer is for you… this line tells you what you get and how long it takes, then pays it off before you can scroll.
Steal it:
swap your next question hook for: "I'm gonna compress [X years] of [your topic] into this one video."
🧠 run the same breakdown on any creator
Now… you can run this SAME breakdown on any creator in your niche.
Plug Claude into Virlo (a database of 16M+ viral videos across TikTok, Instagram and YouTube), and it pulls the same data I did.
All you have to do is:
open claude.ai and go to Settings → Connectors → "Add custom connector"
name it Virlo and paste https://dev.virlo.ai/api/mcp/mcp
sign in, toggle Virlo on in a new chat, then paste this with their handle
Reverse-engineer @[creator]'s Instagram using Virlo, then show me what to steal for [my niche]. 1. Run Virlo's creator lookup on Instagram with trend_analysis, data_intelligence, audience_demographics and audience_geography on. Context: "which hooks, formats and filming styles drive their most-viewed videos". 2. The per-video breakdown lands a few minutes later. Tell me to come back, then read the saved run. 3. Skip posts with no views. Compare everything to their own median views. Give me, each backed by specific videos (link, views, date): - the formats they repeat, and which are fading - hook types vs their median, best hook word for word - filming style and setting vs their median - their top 10 hooks, spoken and on screen - the 3 changes that would get them more views Then rewrite 3 of their best hooks for what I sell. Never invent a number.
About half an hour later, you've got their formats, their hooks word for word and the filming style that wins… for any account you want.
Btw… I didn't do any of this by hand.
If I'd tried to scroll 300 videos myself, I'd be a corpse by video 150 💀
Instead I set up a marketing agent in Virlo… and it did the scrolling and the research for me while I drank WAY too much caffeine.
How was today's issue?
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btw i drop sauce like this every day on X and LinkedIn.
if you're not following yet:
