Zainith Agency is a boutique digital marketing agency exclusively focused on TikTok Shop. 

They’ve worked with brands like Momofuku, Obvi, First Day, Ice Shaker by NFL Star Chris Gronkowski, and more to set-up and scale TikTok Shop to over $15 million in sales last Q4.

For a limited time, they’re offering a free 30-minute consultation/audit for brands doing at least $1 million/year in sales. Spots are limited. Claim yours below.

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What it is: a problem-demo where the product solves one specific, annoying thing, wrapped in a caps "POV: TikTok said this helps with ___" hook.

Why it works: this isn't just a format. It's a meme trend, and the comment section is the proof.

Scroll the comments and you'll see the same shape on repeat:

People are running an "I identify as ___, thank you" bit on the post.

That's the signal.

When the comments start riffing on your format, it's tipping from one-off → micro-trend → everyone-piles-on. 104,000 bookmarks means people are saving it to copy it.

Steal it: noun-swap the caps hook to your niche, then show the product doing the one thing.

Here's the part that matters: a format alone makes nobody move. What moves people is proof it's already working plus a reason to be early.

This one is tipping right now, so there's a window.

Be the pioneer in your industry before it saturates. The first pet brand, the first skincare brand, the first app to run this owns the wave. The tenth one is just copying.

→ Test it today: write your caps hook, film the product solving the one thing, post it before your competitor reads this email.

What it is: a facial-analysis app riding the "X vs TRUE [peak]" looksmaxing format, a graded split that sells the gap between you and an idealized version.

Why it works: looksmaxxing changed marketing forever, and most brands haven't noticed yet.

The "X vs TRUE [peak]" frame sets a low version against an aspirational one and makes you feel the gap. "True" is the looksmaxxing word for final form, peak, the version you're supposed to become.

The app is the bridge across it. People watch twice to see where they land, and the algorithm reads that as a banger.

Steal it: take "X vs TRUE [peak]" and swap the peak to your world. Same mechanism, new subject.

The looksmaxing crowd built this to grade faces… but you're going to use it to grade outcomes.

Set the embarrassing "before" identity against the peak your user wants, then make your product the thing that crosses the gap.

→ Test it today: pick the "before" your user is quietly ashamed of, pick the "TRUE peak" they want, film the split.

What it is: a "do this instead of a job" money-method walkthrough, point-at-the-screen, big number, plug.

Why it works: this one’s got a catch… there's no real result behind it.

She Sharpie-points at her laptop, narrates a tool doing the work, drops a number, and plugs it.

It's a tool-plug con, larping an outcome she *probably* doesn't have.

The format works, but the receipts that turn views into dollars are missing. And that gap is the entire opportunity for you.

A UGC creator can't sell info she's never lived…

But an online coach with real numbers can run the same structure and back it.

Real proof builds like and trust, and people buy from people they know, like, and trust (Cialdini's Liking principle + Munger's liking/loving tendency, you’re welcome).

Steal it: copy the format 1:1, noun-swapped, then add the edge nobody else has.

The creator borrowed conviction she didn't earn. You have it. Add your edge and you're cooking.

→ Test it today: pull your single most ridiculous real result and build the walkthrough around it.

What it is: raw, unedited prep footage as ASMR, no music, no voiceover, just the natural sounds of the work.

Why it works: it's ASMR, and the silence is the strategy.

No track, no talking, just chopping Oreos, the phone buzz, the real sounds of the work. It's hypnotic, it's honest, and it costs nothing to make.

People watch the whole thing because it's satisfying, not because it's selling. That's the unlock for a geo-bound business: the content travels even when your shop doesn't.

Steal it: film your signature prep as raw ASMR. Natural sound only.

→ Test it today: tripod up, hit record on your most satisfying prep step, post it with zero edits.

What it is: a third-party-editor stitch that borrows a stranger's viral hook, cuts it on a word, and answers it with your own value.

Why it works: the hook is a borrowed clip, a girl screaming into camera, full eye contact, total stop-scroll.

He cuts her right on "really," says "really easy," and delivers a Claude + Codex 3-step prompt chain.

The proof it landed: 14.8K bookmarks beat 13.1K likes.

People saved it more than they liked it, which only happens when the content is a reference doc. The borrowed scream buys the first two seconds. His sauce is what got it saved.

Steal it: you don't need her clip, you need his move.

The hook is rented… but the value is yours.

SO. BE. VALUABLE.

→ Test it today: find a reaction clip that ends on a setup word, cut it, answer it, drop your sauce.

What it is: raw, unedited cold-call footage posted as content, where the close is the show.

Why it works: people are drawn to a personality plus a skill, and in SMMA the skill is the close.

These are high-ticket deals, nobody clicks buy, so the whole sale happens on the call: getting inside the prospect's head, rewiring beliefs, handling the room. That makes the close itself the thing people want to watch, to learn it or just to feel the aura.

Steal it: raw cold-call content is a persona menu. Pick the one that's actually you, then post your real calls.

Every persona is either informative (teach the close) or entertaining (the aura). Pick your lane.

→ Test it today: record your next outbound block, clip the best 30 seconds, post it as your persona.

What it is: the evergreen UGC tool-demo, face-reaction → flip to screen → step-by-step instructions, that every AI tool runs.

Why it works: this is THE evergreen UGC format, and Lovable, Replit, every AI tool runs it.

Open on the person's FACE (shock reaction), flip to the laptop or phone, give step-by-step on-screen instructions.

Dead simple, works every time. A 229-follower account just did 311x with it, the biggest over-performance in this whole email. If you run UGC and you're not doing this, you're leaving money on the table.

Steal it: swap the tool for your offer and run the exact beats.

It's the most copy-paste format in this entire email.

→ Test it today: film your shocked face, flip to the screen, give the steps, end on the hand-rub, slap a funk sound on it.

What it is: the beginner "how to start [thing] with 0 experience" tutorial, an evergreen view magnet.

Why it works: nothing to over-explain. It's evergreen.

The "how to start [thing] with 0 experience" promise is an easy view magnet that always works, especially in B2C. Low effort, high pull, infinitely repeatable.

It's the same engine as the GTM format above: face → laptop → instructions, just pointed at a beginner promise.

Steal it: if you run a UGC agency or you're a creator and you haven't posted this 10 to 20 times, you're leaving easy views on the table.

→ Test it today: write your "how to start ___ in 5 days with 0 experience" outline and film part one.

What it is: mockery, a creator parodying an archetype everyone already recognizes, becoming it instead of critiquing it.

Why it works: it's mimicry, and it lands because the audience already watches the real thing.

A guy in his 20s imitates the "mom of 4 does a get-ready-with-me" archetype, the tired-mom voice, the yawn, a deliberate millennial-voice mock.

The humor is imitating something he can't be.

And because his audience has seen the same real mom-GRWMs, the recognition is instant, they feel it, they send it to the group chat. 1.2 million likes in 8 days. He doesn't critique the archetype, he becomes it.

Steal it: influencers aren't industry-bound, people follow them for them. So mimic something millions already recognize.

People build entire brands off mimicry. Pick your archetype and go.

→ Test it today: name one thing your whole feed has seen 100 times, then film yourself becoming it.

So there's your nine.

Nine accounts. Nine industries. Every one of them eating this week.

And not one of them did it on followers.

They did it on the format. Caught while it was hot. Doing the work a big audience never could.

Which is the one thing I want you to walk away actually feeling:

That same format is sitting there for you, too.

It doesn't check your follower count at the door. 200 followers or 200k, it could not care less. It asks one thing... are you early?

So go be early.

Pick the one built for your corner, run it this week, and let it carry you the way it carried them.

Because the window is the whole catch. These formats are climbing right now. The first brand in your niche owns the wave. The tenth is just doing a cover of it.

You could dig for them yourself, sure. I did. Lost an hour to that spatula guy before I ever found them, remember?

Or you let Virlo drop the ones catching fire in your world right onto your desk, while there's still room to be FIRST.

Find viral trends before my competitors do → virlo.ai