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click of the day

From idea to shipped tool in 11 minutes.

Type the problem in Slack. Viktor writes the code, deploys to your subdomain, posts the URL, and starts using it on your next request. No specs, no Jira, no kickoff. Founders are running entire companies this way.

Hey {{first_name}},

Lovable is printing right now. Like, printing.

And the wild part isn't that it's working. It's how... because there's nothing new about what they're doing.

The format they're running has been quietly minting views for years. It doesn't need a trend. It doesn't need a big account. It doesn't need you to be good on camera. A kid with 440 followers ran it last week and did a million views.

That's what makes this one worth your Saturday evening: it's not a fluke you have to catch at the perfect second. It's been sitting there the whole time, and Lovable just had the sense to rinse it.

Which means it's wide open. brand, agency, SaaS, app, coach, whatever you do... you can pick this up today and point it at your own thing.

So here's exactly what it is, plus the two hooks they keep swapping out front.

lovable’s evergreen “tutorial” format

Your creative brief is due Friday. Viktor wrote it Tuesday.

Tell him the campaign. Viktor pulls last quarter's performance from Meta and TikTok, scrapes competitor ads, drafts the brief, posts it for review. You edit, he ships the creative requests to your designer. Inside Slack.

Strip the hooks off and every one of these videos is the same six moves:

  1. find a local business on Google (ugly site, or none at all)

  2. copy their details

  3. paste it into Lovable

  4. tell it: "build a better website that converts new customers"

  5. it spits out a real site in about a minute

  6. "looks great... I'm gonna call them and sell it for $500"

Two things make it deadly, and you want both.

First, you never have to show a result. Watch what Danny *doesn't* do. He never proves he sold a thing. He shows the process... and the process alone gets half the room nodding.

You can run this before you've made a dollar.

Second, the $500 is doing way more than it looks. Five hundred. Not five grand. Tell a broke 19-year-old "$5,000 a site" and they call BS on the spot. Tell them "$500" and it lands as easy money, on repeat.

Steal it:

1. pick a real business (or your own product) as the subject
2. screen-record the build: paste the inputs -> prompt -> let it cook
3. scroll the finished result
4. close on the action + a small, BELIEVABLE number

→ test it today: record one build start to finish and post it before you've "proven" anything… all they need to believe is the process.

hook one: a stitched podcast clip

That danny video opens on Gary Vee.

A real clip of him on a podcast:

"if you're a 17-year-old smart kid, you can call every local business... 'hey, I'll build your new website.' They go 'how much?' You go '500 bucks.' They go 'wait, my last quote was 4,000.' Yeah, 500... you can build it in a fcking minute with AI."

And the second Gary says "build it in a minute," Danny cuts in, dead to camera: "let's try it."

You walked in trusting Gary. His name bought the first two seconds for free. But "let's try it" quietly turns the whole thing into a challenge... and you don't quit on a challenge. You stay to the end just to see if he actually pulls it off.

Then watch Bri run the same exact Gary clip. No hook of her own - she just sits there and reacts:

Same clip. Different face. Same result.

She even signs off with "any questions about lovable? drop them below." she's not answering anything... she's farming comments to shove the video further.

Steal it:

1. grab a podcast clip of an authority in YOUR space naming an opportunity
2. stitch it. pair it with a scroll-stop visual (your face reacting works)
3. cut them at the payoff line -> "let's test it"
4. run the build with your product in the slot

→ test it today: this works with ANY authority + ANY claim.

If Joe Rogan suddenly says "GTA 6 is gonna create millionaires" in a podcast. Stitch it, say "let's test it," walk it.

3) hook two: pour, provoke, then build

Different girl. Same format. Totally different door in.

Hope doesn't stitch anybody. She just... pours a glass of water 💀.

Her text hook screams: "you DON'T need a part time job."

All-while she says:

"don't do it... don't get a part-time job."

It picks a fight. A specific, slightly-offensive comparison that makes you watch just to find the proof.

You can't pull your eyes off the pour, so the line walks right in while you're watching her hands. But her speech hook stops you cold, because she just told you you're doing it wrong.

And NOBODY scrolls past a video that provokes em’.

Then? She runs the same Lovable “on-screen tutorial format” as the other two creators.

Steal it:

1. start a distracting little task on camera (pour, slice, skincare)
2. over it, say a provocative line WITH emotion:
   "keep doing this if you want to stay [bad outcome]"
3. cut to the build with your product
4. caption the angle: "[your product] beats [the obvious thing]"

→ test it today: the task holds their eyes, the line grabs their brain. pick one of each.

Now take a look at their follower counts.

440. 942. 445.

By every old rule, none of these accounts should be pulling these numbers. They did it with the same format... they just kept changing the front of it.

It was never the size of the account. It was the format, caught while it's hot, doing the work a big audience used to do for you.

And that same format is sitting right there for you. It does not care that you have 200 followers.

It asks one thing... are you early?

So be early.

Pick the one that fits your corner, run it this week, let it carry you the way it's carrying them.

You can go dig for what's catching fire in your niche yourself. Or you let Virlo drop it on your desk while there's still room to be first.

Summer's here. Larry handles calls, jobs, and memberships automatically.

Air Design used to spend hours every day manually calling their 600 members to schedule seasonal tune-ups.

They turned on Podium's AI Membership Coordinator. It contacted 471 members, booked 187 jobs, and generated $24,000 in revenue.

Across home services, the story repeats.

Magnolia Plumbing cut invoice-to-payment time to 6 minutes and saved 60 hours of admin work every month.

This is what Podium's AI Operating System does: phones answered, jobs booked, invoices collected — automatically, without adding headcount.

btw i drop sauce like this every day on X and LinkedIn.

if you're not following yet:

Jaife on X
jaffa
@dsqjaffa
daily drops: trends, takes, breakdowns
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Jaife on LinkedIn
Jaife Esienna
Co-founder, Virlo
strategy, build updates, case studies
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